Structa is the operating system a service business moves into.
Everyone who works there signs in to a workspace of their own. A phone line and a mailbox answer when nobody can. The till, the stockroom and the books sit behind them, in one system rather than six. Live in production, free to use, and paid for by what the AI does.
Company snapshot
- Team
- Solo founder, full-time
- Stage
- Live — self-serve signup, no card, no waitlist
- Product
- In production at app.structainc.com, and on the App Store
- Revenue
- The software is free; a month of AI credits is the subscription
- Billing
- Stripe — subscription, top-up packs, a metered credit ledger
- Platform
- 18 modules; nothing in the core knows the trade
No usage or revenue figures are published on this page. They exist, they are honest, and they are in the memo — ask.
Why now
Service businesses still run on disconnected tools
Bookings in one app, the floor on paper, payments in a terminal, payroll in a spreadsheet. The owner is the integration layer — every shift, by hand.
AI can finally do the shift, not describe it
A number that picks up in the caller's language and writes the booking. Mail that arrives already sorted and drafted. An assistant reading live rows instead of a summary of them, acting only on explicit confirmation and logging every action for the owner to audit.
A focused solo team can now ship vertical SaaS fast
The entire stack on this page — product, billing, admin, CI with tenant-isolation proofs — was designed, built, and shipped by one founder working with AI tooling. That cost structure changes what a niche can support.
The product wedge
Modular by construction
Owners enable only the modules they need. Nothing restaurant-shaped is baked into the core — a spa, a gym, and a bistro run different subsets of the same system, and a module switched off deletes nothing it held.
The plan of the house →Role-based personal workspaces
An employee sees a module only if the owner enabled it and their role includes it. Front desk signs in and sees front-desk tools — zero training, nothing to mis-click. Below the manager flag, a role can be granted one operation at a time rather than the whole management surface.
Staff, roles and the clock →An AI with boundaries, inside the system of record
It answers from the business's permitted live rows, and any action — a booking, a payment, closing an order — requires human confirmation and lands in an audit journal. A horizontal assistant has to bring its own hands; this one owns the data.
What the assistant does →Revenue meters the thing that costs us money
A call minute, an answered question, a drafted reply, an action run in a connected app: one ledger meters all four, and a month of credits is what a business subscribes to. Margin is a property of the rate card rather than of how many seats somebody bought.
How the pricing works →Tenant isolation as an artifact, not a promise
Every business is isolated by Postgres row-level security, and the deploy gate re-proves it: an authenticated employee of one business is machine-checked to see zero rows of any other — across bookings, money, call transcripts, the ledger and API keys.
How the wall is built →A floor that stays current
Tables, orders, and the kitchen update across devices in real time — the pace a real service floor actually runs at, and the reason a tablet by the door is a workspace rather than a viewer.
The till and the check →Live in production today
Everything below is deployed and in use by real businesses. Dates and details are public in the changelog, and the room-by-room version is the product page.
- A phone number of its own, searched and wired in one click: the AI answers in the caller's language, books on the calendar, takes a message, and rings a person first wherever the owner asked it to
- Guest mail arriving already read, sorted and drafted in the business's own words — routine replies sent only once the owner switches that on, and the important kind never
- An assistant grounded in live rows that writes nothing without a card a person presses, remembers its own conversations, and follows house rules a manager wrote
- The floor itself: the register and the check, the floor plan, kitchen tickets, bookings, client cards and memberships, shifts, and a PIN-gated time clock on a shared tablet
- Card payments — a guest settles a bill or a booking from their own phone, and the money lands in the business's own Stripe account
- Stock that draws down as it sells, barcode scanning on any plain USB or Bluetooth scanner, and labels printed one at a time or by the sheet
- Shipping: rates, batch labels that survive a failure mid-batch, stored PDFs to reprint, and a two-way ShipStation sync where the owner decides which system counts
- Reports in the business's own timezone, with a double-entry ledger that posts itself and statements that balance behind them (accounting is labelled beta everywhere it appears)
- Eight read endpoints under a key shown once and revoked for good, and eight HMAC-signed webhook topics with every delivery attempt recorded and retried
- Team chat and an announcements board, neither of them a module and neither of them billed — and no assistant tool touches the chat
- An owner's console: modules and roles, the plan and the bill, a document vault, a full export, self-serve closure and permanent erasure
- The same workspace in a browser on a phone, a tablet or a desktop, an iPhone app on the App Store, and a deploy gate that runs lint, types, unit, build and cross-tenant proofs before anything ships
What is not built has a page of its own, with no dates on it: the roadmap is the only page on this site allowed to describe software that does not exist yet. The iPhone app is on the App Store.
Where we are
Structa is live and onboarding businesses on its own. Signup is free and takes no card, with abuse guards in place: every module is included, and what a business pays for is what the AI does for it. The near-term work is the reseller track — the conversation, the order and the shipment held as one record instead of three tools with a sync between them — and the platform underneath is already built for any service trade.
The founder replies personally — there is no investor-relations layer between you and the person who builds and ships the product.