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For US resellers & small distributors

Orders, stock and shipping. One workspace.

Record sales in Orders, keep track of stock in Inventory and manage shipments in Delivery. Your team works in Structa Workspace, with Izanagi to help with everyday questions and tasks. See how it fits your business in a free, 15-minute demo with the founder.

Software is free. AI plans from $49/month. Shipping labels and third-party services are paid separately.

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Orders, brought together
Sample order#1042
In transit
A buyer asks

When will my order arrive?

A reply starts with context

Order details, tracking and the conversation — the information behind a useful answer.

Illustrative workflow · Example data
One system. Your way of working.Your teamDaily operationsAI assistance
Your daily work, in Workspace

Know what sold, what’s on hand and what needs to ship.

Start with Orders, Inventory and Delivery. Add the other Structa modules your business needs, and give each person access to the work they handle.

Orders — keep sales organized

Open a sale, add items and quantities from your catalog, and record payment when it is settled. Review open orders and past sales so the team can see what still needs attention.

Orders
Explore Workspace →

Inventory — keep stock in view

Track quantities, count or receive stock, and review recorded movements. Low-stock levels help you see what needs replenishing. Choose how imported shipments affect inventory when you connect ShipStation.

Inventory
Explore Inventory →

Delivery — manage the next shipment

Create a delivery or import awaiting-shipment orders from your ShipStation account. Review the shipping queue and tracking details; with ShipStation connected, compare rates and confirm label purchases in batches.

Delivery
See the shipping workflow →
Izanagi, your business assistant

Ask about the work. Review the next step.

Izanagi helps your team use the information already in Structa: open orders, low stock and recorded payments. Ask a question in plain language, then review any proposed action before confirming it.

01

Find the information you need

Ask which items are low or which sales are still open. Answers depend on the records available to your role; check important details before acting.

AI AssistantOrdersInventory
02

Turn a request into a reviewed action

Ask to add an inventory item, create a team request or draft an email in a connected mailbox. Izanagi presents the action for your confirmation; your role and enabled modules determine what is available.

AI AssistantInventoryRequests
03

Add customer support when you need it

The separate AI Receptionist can help answer buyer email and calls using your business facts and connected ShipStation data. Keep important email replies in draft for review, and route exceptions to your team.

AI ReceptionistRequests

AI uses credits and can make mistakes. Check prices, stock and delivery commitments before acting. Phone-line access requires Pro; your shipping account and carrier charges remain separate.

Explore Izanagi →

The bench

What happens between an order and a box on the truck

Review orders, compare rates, confirm your purchase and print labels using your connected shipping account.

Labels a batch at a time

Tick the day’s orders. One pass checks address, weight and SKU and lists the ones with problems before anything is bought; then rates come back from the carriers on your own ShipStation account, you take the cheapest or pick a service, and the purchase is confirmed against a named total. Large batches are processed in smaller groups so you can follow their progress.

Delivery

The boxes you actually ship in

Package presets are your real boxes, in inches, picked once for the batch. The dimensions go into the rate quote AND into the purchase, so a carrier prices dimensional weight up front instead of adjusting you weeks later.

Delivery

Pre-labels, for the first run

A test label charges nothing and cannot ship a package, and it is tagged as a pre-label everywhere it appears. A new bench can walk the whole flow — check, rate, buy, print — before any money moves.

Delivery

A pass that survives a failure

A purchase interrupted mid-flight is never quietly repeated. Each row comes back saying what actually happened — already had a label; bought, so print it rather than re-run it; recovered and not charged again; or purchase unknown, go and look. A second pass retries only the ones that failed.

Delivery

Printed the way a bench prints

One merged PDF for the whole pass, packing slips for the same set, and a stored copy of every bought label so it can be printed again later from the order itself. On the Windows station both go straight to the printer with no dialog in the way.

Delivery

Void, and the record of it

A wrong label is voided from here rather than from ShipStation, and the stored copy is destroyed so a dead label cannot be reprinted. Past the carrier’s window, the refusal is reported as the carrier’s answer instead of a generic failure.

Delivery

Every shipment keeps its own timeline

Label bought, pre-label created, label voided, taken off the queue, shipping connected — each with its time, and beside them the facts the pass recorded: the service, the weight, what it cost, and the exception that stopped it.

Delivery

Nobody packs the same order twice

The fulfilment queue shows the work that is free plus whatever you already hold; somebody else’s claimed jobs never appear at all. Only one person can claim a job at a time. If a colleague claims it first, you see that it is already taken.

Delivery

Who counts the stock is your call

Structa deducts from a new order, or ShipStation’s on-hand is mirrored here and Structa’s deduction stands down — so one sale is never counted twice. A seller arriving with orders and no stock list can import ShipStation’s product codes as items at zero; existing items are untouched and no count is invented.

InventoryDelivery
The stockroom →

All of this needs the Delivery module and your own ShipStation keys. Structa buys nothing on an account of its own — the carriers, the rates and the charge are yours.

What’s actually true today

  • The AI uses your business facts for email and phone replies; draft review lets your team check email replies before sending.
  • Marketplace mail (Amazon, Walmart, eBay, Etsy and more) files into its own folder and never gets an automatic reply.
  • “Where is my order?” is answered from your live ShipStation data, matched to the customer’s own phone or order number.
  • Deliveries sync both ways with ShipStation; a date changed in Structa moves the order’s ship-by date too.
  • You can answer a customer straight from your own Gmail — it reaches them from your business address and lands back in the thread.
  • Labels are bought on your own ShipStation account at your own rates, and a batch names the total before it charges anything.
  • A test pre-label costs nothing and cannot ship a package.
  • A bought label is stored, so it prints again from the order; voiding one destroys that copy, because a dead label must not be reprintable.
  • One person claims each job in the queue; colleagues see when it is already taken.
  • You choose who counts stock, Structa or ShipStation, so a single sale is never deducted twice.
  • Your data is yours: a full export any time, and permanent deletion on request.
The limits

What it does not do

Check these limits when deciding how Structa fits your business.

  • Your marketplaces reach Structa through ShipStation: each store there becomes a channel here, with its own name and colour. Structa is not wired to Amazon, Walmart or eBay directly.
  • Structa is not a carrier and not a shipping account. The carriers, the negotiated rates and the charge stay on ShipStation; Structa buys against them.
  • A label bought inside ShipStation leaves no trace in that order’s timeline here, because nothing here was asked to do it.
  • Mirroring ShipStation’s on-hand needs their V2 key, and a check shows you how many of their SKUs match your items before you switch.
  • The pull runs every quarter of an hour and on demand, so a change made in ShipStation is not in Structa the same second.
  • Printing with no dialog is the Windows app. In a browser each PDF opens in a tab and the browser asks.
  • The AI drafts and answers; it does not decide a refund, a replacement or a discount. Anything of that kind becomes a task with a person’s name on it.
Straight answers

Questions resellers ask

How do I start with Orders, Inventory and Delivery?

At signup, choose Supplier / wholesaler as your starting set. Add products and prices in Menu, your sales catalog; track stock in Inventory, sales in Orders and shipments in Delivery. You can change the enabled modules later. Connect your own ShipStation account if you need its import and label tools.

Does it connect to ShipStation?

Yes. Add your ShipStation API key in the delivery module and your awaiting-shipment orders pull into Structa automatically — on a schedule every quarter of an hour, and on demand. The AI answers order questions from that data, and date changes flow back to ShipStation.

Can I buy the labels from inside Structa?

Yes, a batch at a time, on your own ShipStation account. Tick the orders; one pass checks address, weight and SKU and shows you the problems first; rates come back from your carriers; you pick a package preset and a service, and confirm against a named total. A pass that fails part-way tells you per order what happened and retries only those. Test pre-labels charge nothing and cannot ship, so you can walk the whole flow before any money moves.

What happens if two of us are packing at once?

The queue only shows work that is free, plus what you already hold — somebody else’s claimed jobs never appear. Only one person can claim a job at a time. If a colleague claims it first, you see that it is already taken.

Will it reply to Amazon and Walmart robots?

No. Automated marketplace mail files into a Marketplaces folder — stored and visible, never auto-answered. Real buyer questions relayed from those platforms still get a draft, because those are real people.

Can it invent an answer it doesn’t know?

AI can make mistakes. Structa grounds replies in your business facts and connected data and is designed to hand off questions it cannot resolve. Use draft review for important email replies, and check prices, stock and delivery commitments before sending.

Do I have to use Structa’s inbox to reply?

No. Turn on mirroring and every conversation is copied to your own mailbox; reply from Gmail or anywhere, and your answer reaches the customer from your business address and is recorded in the thread.

What does it cost?

Nothing for the software — every module, unlimited staff. The AI receptionist's phone line comes with Pro: from $49/month, and the $99 plan carries 40,000 AI credits a month, shared across calls and other AI use — about 300 minutes if spent entirely on voice. Without auto top-up, calls pause at zero until you top up (packs from $10) or the next monthly allowance arrives. Optional auto top-up charges your saved card separately for the pack you select, within your monthly spending limit. No card at signup; export or delete your data any time.